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Social Media Marketing Stats for 2017

May 24, 2017

Social Media Business Statistics

1. Instagram earns $595 million in mobile ad revenue per year, a rapidly increasing number.

2. Despite news of layoffs and executives leaving the company, Twitter’s revenue is up 8% YOY

3. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved.

4. Over 50 million businesses use Facebook Business Pages.

5. 2 million business use to Facebook for advertising.

6. Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.

7. 93% of Pinterest users use the platform to plan or make purchases.

8. 39% of LinkedIn users pay for monthly premium accounts.

9. Pinterest drives 25% of all retail website referral traffic.

10. More than 56% of online adults use more than one social media platform.

Reciprocity of Social Platforms

Social Media Content Statistics

1. Tweets with images receive 18% more clicks than tweets without images.

2. 100 million food and 146 fashion boards exist on Pinterest.

3. On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate.

4. There are about 81 million fake Facebook accounts and about 5% of twitter accounts are bogus.

5. 100 million hours of video content are watched on Facebook daily.

6. More than 1 million LinkedIn users have published long-form content, with 160,000 long-form posts being published weekly.  and over 19.7 million SlideShare presentations have been uploaded to the platform.

7. 88% of businesses with more than 100 employees use twitter for marketing purposes.

8. The user-submitted YouTube video with the most views is “Charlie bit my finger” with over 845 million views.

9. Pizza is the most widely instagrammed food, directly ahead of steak and sushi.

10. Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.

**This information is an excerpt from an article published on WordStream.com

For more interesting stats check out this cool infographic from Red Website Design.

 

 

Did You Know 24% of Businesses Don’t Use Social Media!!!

May 23, 2017

Sometimes, small businesses are quick to adopt new technology. Other times, they’re slow or hesitant or skeptical or too busy to even know it exists.

It’s that way with social media.

According to the Clutch 2017 Small Business Social Media Survey, 24 percent of small businesses have zero social media presence. That’s just about one in four small business owners.

A deeper dive into the Clutch data shows that less than half of all small businesses are actually using their social media presence on a consistent basis. Sure, a restaurant might have a Facebook page, but there’s a good chance its last post was the Wednesday night special in late July 2016.

Clutch found that only 41 percent of small businesses are on their social media sites multiple times a day. Another 23 percent are updating their social sites daily.

If a company isn’t active on social media on a consistent basis, its message will be lost. Followers are more likely to see posts and updates from companies and people who are more active on the site. A relatively dormant page is more likely to go unnoticed.

Based on this data, of the companies with a social presence, about one-third of them aren’t using social media enough.

If a company is inconsistently or sparsely posting about their business, the reach will be low even if the following is pretty high. If they’re using social media to respond to customers, they’re allowing their customers to wait too long by only visiting weekly, at best.

Visit Small Business Trends to learn more about the importance of social media in growing your business.

5 Tips to Live Your Dream

May 11, 2017

You don’t wanna be that old lonely man at the bar…..

Regard the old man at the bar. He’s boisterous and jolly, a merry old fellow with ruddy cheeks. But, in quiet moments, there’s a wistful look in his eye that begs explanation. It’s the one that got away.

I’m not talking about the girl—she’s back home watching her stories. I’m talking about his Everest.

This old man, Greg, in particular, wanted to be a baseball player. He claims to’ve had the fastest pitch in all of Pennsylvania—you really should have seen it. His words, of course.

In between the brags and tall tales of his glorious youth, the subtext of his story reads a little different: “I don’t know why, but I didn’t stick with it. And I regret it every day of my life.” My words, not his, of course. But the look says it all. The eyes glaze over enough to look tearful. But it’s the gaze. He’s staring a million miles ahead. Or back. And he’s seeing all the things he just knows he could’ve done.

Another beer, he orders. Another beer. Ironically, the drink that lured him away from the game is his only consolation.

You’ll find Greg at the Stone Face Tavern in Albuquerque, New Mexico. But you’ll find Frank, and Cecil, and Henry, and Don, and Pete, and 50 million others at different bars across North America—all with different variants of the same sad story.

How do you avoid joining the sad-lonely-old-man club of America? You are wise to ask. It’s pretty simple, actually. You just have to persist in your passion. On the road to your dream, never stop.

Visit Entrepreneur.com for 5 Tips You Can Count on to Help you Live Your Dream

Five Things You Can Do to Boost Your Business

April 27, 2017

To remain competitive and ensure you stay on the upward track, it is important to make consistent improvements to your business. Below are five tips to help you focus on areas of your business that could offer the biggest gain:

Revisit your business plan

Update your plan thoroughly at least once a year as your business evolves. Bringing it up to date will allow you to step back from day-to-day activities and re-align your strategy, ensuring the big picture still makes sense. Make sure you have a monthly review of the difference between planned results and actual results for your sales, profits, balance and cash. A periodic refresh of the plan will allow you to review important factors such actual business results, changing business environment and new competitors.

Build a strong team

It’s no secret that high-performing companies have high-performing teams. Having the right infrastructure for growth is important and this starts with having talented and engaged team members throughout your organization. To achieve your vision quicker, build a strong team that is as passionate about your goals as you are. Don’t forget that taking even a few moments every so often to appreciate and thank your team will go a long way – as well as improving retention rates and earning the continued support of your staff.

Don’t be afraid to pitch to investors

Fundraising can be hard work and the opportunity to raise investment can come in many ways and from many places. Consider pitching to investors or securing alternative funding through other channels. Preparing an ‘elevator pitch’ will allow you think about your strategic direction, while additional investment will allow you to improve different aspects from your business, from production to marketing, in turn enhancing revenues.

Visit Business Matters for More Tips

Small Business Optimism is Soaring!

April 27, 2017

U.S  small businesses are brimming with confidence — and backing up their upbeat outlook with a burst of hiring and spending.

Sixty-four percent of firms with 100 or fewer employees say their businesses are doing well, up from 61% in late 2015, according to an Allstate/USA TODAY survey of 2,790 such enterprises in mid-February.

And 72% of the respondents anticipate they’ll do well in the coming year compared to their current performance, up from 64% in late 2015. The survey results represent a positive harbinger for an economy that’s expected to record meager first-quarter growth in a report due out Friday. In a barometer that rates small businesses’ overall health, Nashville, Orlando and Tampa ranked highest while New York, Los Angeles, San Francisco and Philadelphia trailed.

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Check out USAToday for more on this story.

 

Will Your Business Survive the Ever-Changing Digital Economy?

April 26, 2017

Did you know… in a decade, our U.S. economy has grown barely 2%?

  • 25% of businesses are doing great
  • 50% are doing ok
  • 25% are dying

Take the eBusiness checkup now and find out where  your business/organization fits in this picture.

What do you get if you participate in the eBusiness checkup???

  • Potential revenue surge of 24%
  • Potential cost savings of 7%
  • A better understanding of what you should be doing online to grow your business
  • Specific steps to maximize your online presence
  • How you compare to thousands of other businesses in your industry sector

The eBusiness checkup  is online and takes around 20-30  minutes to complete.  It is arranged in segments to allow you to complete at your convenience.

The checkup is great for all companies–whether you have 1 employee or 1,000 employees and REMEMBER–Your participation can lead to rapid positive returns!

Take the eBusiness checkup now and see what you could be doing online to grow your business!

 

This project is made possible through a partnership among the Shoals Entrepreneurial Center, the University of North Alabama, Shoals Chamber of Commerce and the Appalachian Regional Commission.
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The 7 Things Science Says You Must do Daily to Build a Billion-Dollar Company

April 26, 2017

When I started Taco, I knew I wanted to grow it into a billion-dollar company. But realistically, I knew that creating a billion-dollar company meant I had to impact billions of people and not just focus on metrics, like the bottom line.

To build a billion-dollar company, a founder must have a billion-dollar mindset and practice certain daily habits that science has found to be the common denominators among the world’s wealthiest business people. Scientific research has confirmed specific actions are more amenable for generating wealth.

Check out these seven actions you will want to work on — and achieve daily — if you want to hit the billion-dollar mark:

1. Read.

Today’s billionaires have a voracious appetite for reading. They consume many pages and books in a short amount of time. Billionaires like Warren Buffet actually spend the majority of every day reading books, articles and online content to better understand the business environment and the factors that impact investing and strategic decisions.

Reading provides critical knowledge that can help a businessperson move their company to the next level of revenue. It also opens their eyes to new possibilities from patterns they discover that can also benefit their organization in terms of direction and new revenue streams.

Get the rest of the story at Entrepreneur.com

4 Ways Small Businesses Can Compete Against Major Competitors

April 19, 2017

For a small business to strive and win competitors in an industry, use these strategies.

Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors. For an SMB, finding a niche can be time-consuming but rewarding on the long-term.

In a recent article published in Entrepreneur.com, the writer shares 4 effective marketing strategies for SMB’s against bigger competitors.

Related: Stand Toe to Toe With Legacy Giants by Investing in a Data Strategy

1. Niche down

Small businesses need to go laser focused on a chosen market segment. I am talking hyper focused, zeroed down to the barest minimum then expand from there as they grow.

To compete and beat bigger rivals in the industry, SMB’s need to focus on their basic consumers. Basic consumers can range from college students to a particular demographic. Recognizing and marketing to the basic consumers allow for quick sales, more revenue for marketing and the ability to grow a following.

A perfect example can be found in Red Bull. Co-founder Dietrich Mateschitz started his little-canned drink with no specific market in mind, and even with no competition in the energy drink industry, sales were slow. Consumers could not decide if Red Bull was a sports stimulant or a soft drink. So, Mateschitz went back to the drawing board and laser-targeted a market segment (students) and marketed to them relentlessly by sponsoring events, throwing campaigns, devotional social media challenges.

By targeting a specific market, Red Bull was able to build a following, sales skyrocketed and growth exploded. Right now, Red Bull can be found in almost every athletic or sports events holding a market share of 50 percent in Canada and 46 percent in the US as at 2011.

Key Takeaway: If you’re starting a business in a market that has established competitors, you need to niche down to strive then win it. Dig deeper and find untapped subcategories in your market, sell to that core customer then expand.

Visit Entrepreneur.com for the rest of the story.

Innovations in ER Physician Staffing

April 18, 2017

Check out Sycamore Physician Contracting (one of the Shoals Entrepreneurial Center’s newest clients) to learn more about innovations in emergency room physician staffing.

 

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Florence Culinary Incubator Stirs Entrepreneurship Dreams

February 21, 2017

The Florence-based Shoals Entrepreneurial Center is home to a culinary incubator that offers a fully equipped, FDA-approved commercial kitchen for fledgling startups to rent at reasonable rates.

Beyond that, the center’s staff provides coaching for their culinary clients, with advice on everything from marketing and packaging to volume production and distribution networks.

“We ask them, ‘Who in the grocery store are you going to knock off the shelf?’” said Giles McDaniel, the SEC’s executive director. “We try to encourage them to find a special niche first, and we’ve got local grocers and farmers markets where they can try it out and get their feet wet.