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Did You Know 24% of Businesses Don’t Use Social Media!!!

May 23, 2017

Sometimes, small businesses are quick to adopt new technology. Other times, they’re slow or hesitant or skeptical or too busy to even know it exists.

It’s that way with social media.

According to the Clutch 2017 Small Business Social Media Survey, 24 percent of small businesses have zero social media presence. That’s just about one in four small business owners.

A deeper dive into the Clutch data shows that less than half of all small businesses are actually using their social media presence on a consistent basis. Sure, a restaurant might have a Facebook page, but there’s a good chance its last post was the Wednesday night special in late July 2016.

Clutch found that only 41 percent of small businesses are on their social media sites multiple times a day. Another 23 percent are updating their social sites daily.

If a company isn’t active on social media on a consistent basis, its message will be lost. Followers are more likely to see posts and updates from companies and people who are more active on the site. A relatively dormant page is more likely to go unnoticed.

Based on this data, of the companies with a social presence, about one-third of them aren’t using social media enough.

If a company is inconsistently or sparsely posting about their business, the reach will be low even if the following is pretty high. If they’re using social media to respond to customers, they’re allowing their customers to wait too long by only visiting weekly, at best.

Visit Small Business Trends to learn more about the importance of social media in growing your business.

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