How To Run Or Ruin A Company In 140 Characters

April 3, 2014

LONDON (Reuters) – When Nat Rothschild, the co-founder of troubled miner ARMS, insulted his former investment partner on Twitter last week, he showed the power of social media for business leaders seeking publicity – but also the perils of saying the wrong thing.

“Whilst your dad is an evil genius,” the scion of the Rothschild banking dynasty tweeted to Aga Bakrie, “the word on the street is that you are extremely DUMB.”

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